One of the smallest (and best) full-frame Sony cameras is down to a record-low price

Sony Alpha a7c II on pink background with lowest price text overlay
(Image credit: Future)

The latest Sony Alpha a7C II is listed at Adorama and other leading retailers for just $1,998 (was $2,198) today - a brand new record-low price for one of the best travel cameras.

As an overview, the a7C II is a superb choice if you're looking for the features of a flagship full-frame camera in a teeny-tiny body. Its rangefinder-style design does away with the large EVF bump of the Sony Alpha IV but otherwise offers comparable (and impressive) specs under the hood.

Sony a7C II is down to a record-low price

Sony Alpha a7C II
Sony Alpha a7C II: was $2,198 now $1,998 at Adorama

The Sony a7C II combines a svelte, travel-friendly form factor with stunning autofocus and an excellent 33MP full-frame sensor. If you're looking for a lightweight hybrid full-frame camera that can handle both photography and offer a decent level of video specs, then the a7C II is a great choice. Today's deal at Adorama, B&H Photo, and Amazon brings this 2023 body down to a new record-low price.

Today's discount at Adorama comes ahead of the annual Memorial Day sales that we usually see at these retailers. If today's deal on the a7C II doesn't float your boat, then it's worth waiting it out to see what crops up in the next few weeks. Last year's sale included some of the lowest prices of the year on bodies from Sony, Nikon, Canon, and many other leading brands so they're usually worth checking out.

Alex Whitelock
Retail Editor

Alex is TechRadar's retail editor, specializing in deals, buying advice, and general tips on how to save our readers as much cash as possible. He's covered events like Black Friday and Amazon in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.

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