Best Buy Black Friday Apple deals are live – record-low prices on AirPods, MacBooks, iPads and more

Black Friday Apple deals 2025
(Image credit: Future)

While we're still weeks away from Black Friday proper (November 28 to be exact), Best Buy is dropping new Black Friday doorbuster deals, and today's offers include record-low prices on Apple's best-selling devices. You can score massive discounts on AirPods, iPads, the latest iPhone, MacBooks, and more.

Shop Best Buy's full Black Friday sale

As TechRadar's deals editor, I've hand-picked today's best Black Friday Apple deals at Best Buy below, with prices starting at just $79.99. Best Buy's limited-time offers include the newly-released AirPods 4 on sale for their lowest price ever at $84.99 (was $129.99), the powerful MacBook Air M2 on sale for just $699 (was $799), and the best-selling Apple AirTag four-pack on sale for $79.99 (was $99), to name a few.

The best part about Best Buy's Black Friday Apple deals (besides the price, of course) is the retailer's Holiday Price Match Policy. If one of the Apple devices listed below drops in price at any time before December 31, the retailer will match it. That means you can shop today's early deals in confidence, knowing you'll walk away with the best price possible.

Best Buy Black Friday Apple deals - editor's picks

Best Buy Black Friday Apple deals live

Apple AirTag 4 pack
Apple AirTag 4 pack: was $99 now $79.99 at Best Buy
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The best-selling Apple AirTag would make a great stocking stuffer for the holidays, and Best Buy has a four-pack on sale for $79.99. If you tend to misplace your wallet or keys, just attach the AirTag to anything you don't want to lose or keep track of, such as luggage, and your iPhone will locate the item.

Apple AirPods 4
Apple AirPods 4: was $129.99 now $84.99 at Best Buy
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The AirPods 4 are Apple's cheapest AirPods, and Best Buy has the earbuds on sale for a record-low price. The AirPods 4 feature a new design for all-day comfort and feature Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.

Apple AirPods 4 with active noise cancellation
Apple AirPods 4 with active noise cancellation: was $179.99 now $149.99 at Best Buy
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Best Buy's Black Friday sale also has the AirPods 4 with active noise cancellation for $149.99. The AirPods 4 feature a new comfortable design, handy controls, and Apple's H2 chip, which supports personalized spatial audio and voice isolation.

Apple AirPods Max
Apple AirPods Max: was $549.99 now $499.99 at Best Buy
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I have these very headphones and I love them: they sound absolutely spectacular whether you're listening to Apple Music or enjoying Spatial Audio in TV shows or movies. Discounts on AirPods Max are extremely rare, and good discounts are rarer still: at $120 off the usual selling price, this is a very good deal.

iPhone 17 Series: save up to $1,100 with activation and trade-in at Best Buy
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iPhone 17 Series: save up to $1,100 with activation and trade-in at Best Buy
The iPhone 17 Series is available at Best Buy, and the retailer is offering up to $1,100 in savings with activation and trade-in with Verizon or AT&T. This applies to the Apple iPhone 17 Pro Max, the 17 Pro, the iPhone 17, and the iPhone Air.

Apple iPad Pro M4
Apple iPad Pro M4: was $999 now $899 at Best Buy
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If you're looking for a tablet with laptop-like power, Best Buy has the M4 iPad Pro on sale for $899 – a record-low price. The iPad Pro delivers incredible performance and speed, thanks to Apple's latest M4 Chip, an exceptional battery life, and an 11-inch Ultra Retina XDR display.

Apple MacBook Air 13-inch (M2)
Apple MacBook Air 13-inch (M2): was $799 now $699 at Best Buy
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Display - 13.6 inches
Processor - Apple M2
RAM - 16GB
Storage - 256GB

<p>Newer M3 and M4 models are now available, but this is an unbelievable price for the MacBook Air 13-inch with an M2 chip. While it's an older version, it remains an incredibly powerful laptop for those requiring a premium powerhouse for school, productivity, coding, or creative work. You also get double the amount of RAM at 16GB, although the 256GB of storage feels a little paltry in 2025. Still, we rated it highly in our <a href="https://discounttrush.shop/reviews/apple-macbook-air-m2-2022">MacBook Air M2 review, thanks to the stylish design, clear display, impressive performance, and long 18-hour battery life.
Apple MacBook Air 13-inch (M4)
Apple MacBook Air 13-inch (M4): was $999 now $949 at Best Buy
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Display - 13.6 inches
Processor - Apple M4
RAM - 16GB
Storage - 256GB

<p>The MacBook Air 13-inch (M4) is the newest version of Apple's popular laptop, and it's $50 off at Best Buy's Black Friday sale. You get a great-looking 13.6-inch Liquid Retina display, while the boost to 16GB of RAM keeps all your programs running smoothly. It's just a shame Apple still insists on only 256GB of storage as standard, which feels a little miserly in 2025. Nevertheless, this is still one of the best laptops you can buy if you need a performance powerhouse for productivity and creative tasks.
Apple MacBook Air 15-inch (M4)
Apple MacBook Air 15-inch (M4): was $1,199 now $1,099 at Best Buy
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Display - 15 inches
Processor - Apple M4
RAM - 16GB
Storage - 256GB

Best Buy has Apple's 15-inch MacBook Air M4 on sale for a record-low price of $1,099, thanks to Best Buy's $100 discount. It's for the baseline configuration with 16GB of memory and a 256GB SSD, but higher-spec alternatives are also available at a discounted rate if you feel the standard storage option isn't sufficient.

Shop more early Black Friday sales

Mackenzie Frazier

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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