Amazon Singapore Black Friday sale 2025: all you need to know ahead of the year's biggest shopping weekend

The Black Friday sales in Singapore arguably the biggest shopping sales event each year. And, with many of Singapore's major retailers likely getting in on the sales action, it's only logical to assume that the Amazon Singapore Black Friday sale will be a big one too.

• Shop all of today's Amazon SG deals

The online retail giant has confirmed its dates for Black Friday: Amazon Black Friday deals will start at 00:01am SGT on November 20 and end at 11:59pm SGT on December 1, which coincides with the arrival of Cyber Monday. Given the fact Black Friday officially lands on November 28 this year, it's hardly surprising to learn that Amazon is getting things started much earlier.

Unlike Amazon's own dedicated Prime Day sales, the good news is that you don't need to be a Prime member to access Amazon's Black Friday sale. Of course, there are benefits to having a Prime membership, including cheaper shipping costs and access to other Prime services. There can also be the occasional Prime-exclusive deal. If you haven't tried this subscription service yet, you can sign up now and get a 30-day free trial to shop all Black Friday deals on Amazon, then cancel if you don't want to later.

As always, my team and I will be on hand to bring you all the best deals as soon as we spot them during the the two-week sale. If you've got a hankering to splash some cash before the sale starts, you can view a selection of great deals live right now on Amazon SG.

Amazon Singapore Black Friday 2025: 10 top deals to shop right now

Save 23% (SG$147.33)

Sony WH-1000XM6: was SG$649 now SG$501.67 at Amazon

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They only launched in May this year, but you can already nab a huge saving on the Sony XM6s. We rate them as the best noise-cancelling headphones, which is no mean feat considering the Bose Ultras are also on the scene. Add on a clear, balanced sound packed with detail and you're left with the headphones to buy right now.

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Save 51% (SG$230)

Sennheiser Momentum True Wireless 4: was SG$449 now SG$219 at Amazon

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Excellent sound is the name of the game with Sennheiser's latest flagship in-ear headphones. They lean more towards a neutral profile, but this means they'll comfortably reproduce any genre you throw at them. ANC is great, too, and the companion app allows for plenty of customisation.

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Save 25% (SG$850)

LG C5 (55-inch): was SG$3,399 now SG$2,549 at Amazon

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We rate the LG C5 as the best TV for most people for good reason. It serves up an impressively bright, colourful and detailed image, complete with superb contrast. Plus, it's gaming credentials and unrivalled.

<p>Also available in <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2FLG-OLED55C5PSA-Processor-Upscalling-Native%2Fdp%2FB0F4X45CF7%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22">42-inch (SG$1,800) and <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2FLG-OLED55C5PSA-Processor-Upscalling-Native%2Fdp%2FB0F4X16M2P%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22">48-inch (SG$2,099) sizes with extra savings available at checkout.

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Save 46% (SG$600)

Sennheiser Ambeo Soundbar Mini: was SG$1,299 now SG$699 at Amazon

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Sennheiser also offers a miniature version of its acclaimed Ambeo soundbar too, and it's one that kicks out a impressively large sound considering its size. It's packed with detail, too and delivers a decent amount of bass weight (an optional Ambeo Subwoofer is available for true bass heads).

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Save 22% (SG$384)

Google Pixel 10 Pro XL (256GB / 16GB): was SG$1,739 now SG$1,355 at Amazon

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We said in our Google Pixel 10 Pro XL review that this is the "most satisfying, refined Android phone you can buy today" thanks to an incredible display, superb battery life and plenty of AI features and excellent photography skills. Now that it's discounted, it's even easier to recommend. The deal price here is for the Porcelain (pictured) and Jade colours. Other colours get their own individual discounts.

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Save SG$262.40

Apple iPad Air 11-inch (M3; 1286GB): was SG$899 now SG$636.60 at Amazon

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The M3-powered iPad Air makes for a great laptop replacement, complete here with 128GB of storage, giving you plenty for housing all your work apps and games, too. The M3 chip gives it some serious power, it's Wi-Fi 6E enabled and comes with a USB-C port. Do note, though, that this deal is only for the Space Grey colourway.

<p>Other storage options also get individual discounts.

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Save 4% (SG$140.20)

OM System OM-3 w/ 12-45mm f/4 lens: was SG$3,399 now SG$3,258.80 at Amazon

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A small saving, yes, but we've struggled to find this OM System camera kit in stock in Singapore, so now's a great time to pounce on this fun, retro-looking shooter that we gave 4.5-stars in our OM System OM-3 review.

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Save 31% (SG$500)

Ecovacs Deebot X8 Pro Omni: was SG$1,599 now SG$1,099 at Amazon

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The Ecovacs X8 Pro Omni is one of the finest robot vacuums we've ever tested. It's particularly talented where edge cleaning is concerned, whether vacuuming or mopping – and the latter functionality is improved by the use of a roller rather than mop pads. You can even use voice commands to get jobs done and the Ecovacs Home app has evolved into a more streamlined version.

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Save 33% (SG$133)

Ninja Creami (NC300): was SG$408 now SG$275 at Amazon

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Looking to whip up your own frozen desserts at home? Then look no further! While we have seen it go lower in price before, any saving on this cult-like gadget is worth shouting about.

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Save SG$100

Nintendo Switch 2 + Mario Kart World bundle: was SG$769 now SG$669 at Amazon

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SG$100 off the Nintendo Switch 2 + Mario Kart World bundle is a fantastic deal if you ask us. It's a powerful console and a whole lotta fun, whether playing at home or on-the-go. We don't expect this one to last long.

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Amazon Singapore Black Friday sale 2025: Key information

Are Amazon Cyber Monday deals better than Prime Day?

Yes and no. While Amazon tends to keep the best deals on Amazon-branded products for Prime Day and other Prime exclusive sales, Cyber Monday is when a massive number of deals are available across a huge range of brands and departments, plus they’re not necessarily locked behind an Amazon Prime membership.

What Amazon Black Friday deals do we expect to see in 2024?

Looking back at the 2024 Amazon Black Friday sale plus both Amazon Prime Day sales that took place in July and October this year, we can make a prediction about what’s coming in the November sale. No guarantees though – we can’t literally see the future here at TechRadar.

In 2024, there was a huge number of headphone deals, with noise cancelling models from the likes of Apple, Sony and Bose all being given the discount treatment. Gaming was another popular category and we saw some low prices on the Nintendo Switch 2, which are still live at the time of writing. PC gaming peripherals are also another hot product category that tends to see a number of discounts.

Vacuum cleaners are usually a safe bet to receive major price cuts too, especially on robot vacuum models from Ecovacs and hand stick models from Tineco and Dyson.

Apple fans were also treated to a nice selection of deals on Black Friday in 2024, with MacBooks, iPads, iPhones and AirPods all nabbing some hefty discounts. We don't imagine the recently-released iPhone 17 will appear in the Amazon Singapore Black Friday sale, but iPhone 16 models could well creep in.

It's fair to say Amazon Singapore doesn't have the most enthralling selection of TVs, although the situation has certainly improved this year. While some brands are still notably absent, it is possible to find the occasional discount on LG OLED TVs, with some models receiving in excess of SG$1,000 discounts. Some models are still available via the online retailer, so we'll be keeping a close eye on them. If they do drop drastically in price, you can bet we'll be recommending them.